When you think about motorcycles, the first thing that comes to your mind is speed, a trait deeply integrated into the industry itself. Indeed, this sector is very dynamic and responsive to innovations. It constantly sees new and emerging motorcycle brands coming into the market, with some of them promising to push the boundaries of engineering and performance. While companies like Harley-Davidson, Honda, Yamaha and Kawasaki are broadly recognized worldwide, others have just begun to conquer this niche. Here are 7 promising manufacturers that are set to challenge the status quo and potentially reshape the future of motorcycling in 2024.

Sharmax Motors

Sharmax Motors is a promising brand that manufactures powersport vehicles like motorcycles, ATVs and UTVs. Their popularity primarily comes from their sports motorcycle models, including enduro and off-road bikes. This Dubai-based company, with its Italian-inspired design, is quickly gaining recognition for its exceptional approach to motorcycle engineering.


Sharmax Motors offers impressive value for your money, with their competitive pricing and versatile portfolio. The company heavily invests in R&D and incorporates innovations into every product line they roll out.

A standout in their lineup is the vast range of enduro series, particularly the Sharmax Power Max 280 and the Sharmax Sport 250. The Power Max 280 is renowned for its muscular power and resilience, making it a favorite among off-road enthusiasts. On the other hand, the Sport 250 is celebrated for its agility and speed, offering an exhilarating experience for those who love to push their limits.

Brixton Motorcycles

Originating from Austria, Brixton Motorcycles, a relatively new brand has swiftly garnered attention in the motorcycle community thanks to its stylish, affordable bikes that feature a distinct vintage charm. The brand appeals to riders who hold a deep appreciation for timeless aesthetics yet desire the reliability and performance of contemporary technology.

Brixton-Cromwell-1200_front quarter

The brand’s lineup predominantly features motorcycles with smaller engines, ranging from 125cc to 500cc. Models such as the Cromwell 250, Felsberg 250, Sunray 125, and Rayburn 125 have established Brixton as a go-to brand for those seeking a blend of classic and modern elements in their rides.

A significant milestone for Brixton was the introduction of the Cromwell 1200. This retro-inspired 1200cc motorcycle is a bold move into a segment dominated by iconic models like the Triumph Bonneville. With a competitive price tag of around $11,500, the Cromwell 1200 is a statement from Brixton that it’s not just here to play it safe but to challenge established norms and appeal to a broader audience.

Benda Motor

Benda Motor, a Chinese brand that caters to both long-distance travelers and urban riders, offers a diverse range of bikes equipped with engines of various capacities and power, including V-shaped and inline engines. The lineup includes cruisers and bobbers, with the Funrider 125 being a standout choice for beginners, thanks to its comfort and versatility.

benda dark flag 500

Benda’s motorbike range doesn’t stop at small single-cylinder engines; it also includes inline twin-cylinder and V-Twin engines. One of the recent developments of the brand is the V4 engine which marks a significant leap in Benda’s engineering and design capabilities.

What’s particularly noteworthy are Benda’s latest additions, the BD500 and LFC700. The BD500, known as DarkFlag, made its debut in Milan in 2022 and is yet to make its way into the European market. On the other hand, the LFC700 is a robust 4-cylinder chopper with a bold and stylish design. Both models have attracted significant interest among motorcycle enthusiasts and are eagerly anticipated in global markets.

Damon Motors

Established in 2017, Damon Motors has made waves with its groundbreaking approach to safety. At the heart of their safety innovations is the CoPilot 360 system. This cutting-edge technology utilizes a sophisticated array of sensors, cameras and radar to provide riders with real-time situational awareness. On top of that, the system offers vital safety features like blind-spot detection, collision warnings and adaptive cruise control.

damon Hyperfighter left side

In addition to safety, Damon also pioneers in the electric motorcycle sector. Their Hypersport model is a testament to this, boasting impressive speeds of over 200 mph and a range exceeding 200 miles on a single charge. Despite being a relative newcomer, Damon has rapidly established itself as a trailblazer in the motorcycle industry, combining high-speed performance with groundbreaking safety technology, all wrapped up in an eco-friendly, electric package.

The company’s latest offering, the Hyperfighter, is a superbike that combines speed with safety, a rare combination in the motorcycle world.

Evoke Motorcycles

Since its inception in 2016, Evoke Motorcycles, a new and innovative Chinese company, has rapidly gained ground in the electric motorcycle domain. The manufacturer has distinguished itself in the electric mobility sector, particularly with its acclaimed models like the Evoke 6061-GT cruiser. It boasts a formidable 120 HP motor and the largest lithium-ion battery pack (29.7 kWh) found in any electric motorcycle currently available.

evoke motorcycles urban series

The Urban Classic and Urban S models were specifically created as urban commuting solutions. These motorcycles embody the quintessential qualities of city travel – they are stylish, efficient, and environmentally friendly, making them perfect for navigating urban environments.

Despite facing challenges typical of emerging brands, such as intense competition and the need for constant innovation, Evoke has demonstrated resilience and adaptability. Through strategic partnerships and a relentless focus on refining its electric bike offerings, Evoke has established itself as a key player in the electric motorcycle market.

Verge Motorcycles

Verge Motorcycles, a brand from Finland, has turned heads with its groundbreaking approach to electric motorcycle design. The manufacturer is known for its futuristic e-models with unique hubless rear-wheel arrangement. Unlike the conventional electric motors mounted into the middle, Verge’s engines are integrated directly into the rear-wheel rim, creating a hollow, hub-free wheel.

verge motorcycles ts ultra right side

In 2024, this emerging motorcycle brand is gearing up to introduce its latest model, the TS, along with its two enhanced and more powerful variants, the TS Pro and the TS Ultra.

After its initial showcase at CES 2023, the TS Ultra, which was previously exclusive to the European market, is now set to make its debut in the United States. This expansion marks a significant milestone for Verge, highlighting its commitment to innovation and design in the electric motorcycle sector.

Arch Motorcycle

Arch Motorcycle Company is reshaping the landscape of American-made motorcycles. Co-founded by renowned actor Keanu Reeves and custom bike builder Gard Hollinger, Arch Motorcycle has swiftly carved a niche for itself, offering a range of custom bikes that blend distinctive design with exceptional functionality.

arch motorcycles krgt1 lean left corner

At the heart of its lineup is the KRGT-1, a model that redefines the concept of a custom performance cruiser. With its V-Twin engine and ergonomic design tailored for long rides, the KRGT-1 is both a powerhouse and a masterpiece of comfort. Its bespoke nature means every aspect, from the suspension to the bodywork, is customizable, making each KRGT-1 a unique reflection of its owner.

Owning an Arch is a rare privilege, given their limited production. The exclusivity adds to the allure of these bikes, making them coveted items among motorcycle enthusiasts.


In this article, we have explored the seven most promising motorcycle companies that are worth watching in 2024. The cutting-edge technical solutions they offer are set to significantly impact the motorcycle industry in the coming years. In particular, new brands recognize the shift towards sustainability, placing their focus on producing and enhancing electric models. Other emerging brands focus on safety and performance, catering to the needs of various groups of motorcyclists. All together, they are ready to reshape the existing landscape and successfully compete with renowned motor brands.