The British beast is back – only this time, it’s got Indian muscle in its corner. Norton Motorcycles has teased its all-new 1200cc superbike, set to make a grand debut at EICMA 2025. And it’s not just hype – TVS Motor Company CEO Sudarshan Venu personally test-rode the prototype in the UK, underlining just how important this flagship is to both Norton and its parent brand.
The V4 project has officially entered its final development stage, with Norton’s engineering team fine-tuning feedback from Venu himself. According to the brand, the upcoming superbike promises nothing short of “the highest standards of engineering, design, detail, and dynamism” – a bold claim from a company rebuilding its legacy.
Design-wise, the bike is taking a sharper, more aggressive turn. Gone are the soft-eyed looks of the older V4SV – replaced with a meaner front fascia, sleek LED headlights, and DRLs that scream business. Though much of the bodywork remains under wraps, what little we’ve seen hints at serious aerodynamic refinement.
Leading the charge is Norton CTO Brian Gillen, steering the V4 into new, hardcore territory. While specs are still under lock and key, one thing’s clear – this isn’t just a facelift; it’s a rebirth.
For now, all eyes are on EICMA this November, where Norton will finally pull the covers off what could be the most important superbike in its modern history. Until then, we’re watching – and counting the days.
