Vespa has announced that it has reached the extraordinary milestone of producing 19 million units since the spring of 1946. To celebrate this occasion, the company has created a GTS 300 Special Edition that also marks the brand’s 75th anniversary. The model is assembled in the Pontedera plant, where Vespa has been manufactured uninterrupted since its inception.
This incredible moment arrives as Vespa is experiencing one of the brightest times of its history. Sold in 83 countries on every continent, it is now the most famous and most loved two-wheeled vehicle in the world. For some time now, Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
A range in constant evolution and consistently on the cutting-edge of technology, a unique style, transcending fashion and trends and skillfully reinventing itself while remaining faithful to its original values are just some of the reasons for a success that is measured in over 1 million and 800 thousand vehicles manufactured in the last ten years.
Halfway through the first decade of the new millennia, annual Vespa production was around 50 thousand units and, since then, constant and spectacular growth took it an excess of 100 thousand in 2007 and 200 thousand from 2018.
For its 75th birthday, Vespa has introduced a special Vespa 75th series, available for Vespa Primavera (in the 50, 125 and 150 cc engine sizes) and Vespa GTS (in the 125 and 300 cc engine sizes), limitedly to 2021.
The body of Vespa 75th takes on the brand new metallic Giallo 75th color which, designed expressly for this series, reinterprets colors in a modern key that were all the rage in the forties. The number 75 appears on the side panels and front mudguard in a more accentuated shade, creating an elegant tone-on-tone, as well on the front, where the traditional “necktie” is refined in a matte yellow pyrite color.