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Still unsure of your plans for the upcoming weekend? Well, you don’t need to think anymore as the 2019 Custom Show Emirates is going to keep you occupied on 28-30 March. And by any chance if you already made some plans, you should rethink because it’s not just the CSE that’s going to blow your mind off, the 4th edition of International Motor Show Abu Dhabi (IMSAD) 2019 will be held parallel with the inaugural Abu Dhabi Engine Week 2019.



The Custom Show Emirates is one of the most anticipated events of the year here in the UAE. This year it’s the 5th edition of this fabulous event that attracts a huge crowd from various Emirates. And the fact that it’s being held along with other immensely popular shows just makes things even better.


The shows will be part of the inaugural ‘Abu Dhabi Engine Week’ and will feature 110 local and 70 international exhibitors from 17 countries that will occupy 47,000 sqm of indoor and outdoor space, with 30,000 expected visitors.

“It is our honor to be part of the first Abu Dhabi Engine Week, which will be an international annual event featuring Custom Show Emirates, International Motor Show Abu Dhabi, Abu Dhabi Desert Challenge and FIA World RallyCross Championship over a period of 10 adrenaline filled days to give tourists and residents an exhilarating motoring themed experience.’’

– Saeed Al Marzouqui, CEO, Custom Events, UAE.

Custom Show Emirates will feature exhibitors from the USA, Italy, Switzerland, Russia, China, New Zealand, India, Japan, and several GCC countries, that will showcase the latest in auto customization products and services.

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The show will also feature a dedicated area for custom sand vehicles, which is a hot favorite among the local community. There will have a considerable presence of custom bike builders from Italy, Switzerland, and Germany with more than 100 unique bikes on display.

With manufacturers planning regional launches, IMSAD will serve as a first-quarter ‘sales booster’ and provide a unique opportunity for visitors to purchase new vehicles through exclusive ‘IMSAD-only’ offers and take advantage of special discounts, customized payment plans, special bank, and insurance rates, all on the show floor. Some of the featured exhibitors include Chevrolet, GMC, MG, Subaru, Jeep, Zotye, Mitsubishi, Yas Marina Circuit and Abu Dhabi Police.


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People will experience over 20 on-site action-packed activities like 4×4 and Saloon Drifting, Stunt Driving, Custom Cars & Bikes Competition, Engines Battle, Bikers Build-Off, Dyno Zone, Wheelie Machine, King of Mechanics, Kids Garage and much more to keep the adrenaline pumping.

“Back for the 5th year in a row, Specialized Sports Equipment, part of the Abdulla Al Masaood & Sons Group, will this year showcase the highly anticipated Indian Motorcycle FTR 1200 S for the first time in the Middle-East. The latest Polaris Off-Road Vehicles and Slingshot models will also be displayed. Having never missed an occurrence, our aim is to participate at all Custom Show Emirates future editions.’’

– Karim Kassoul, General Manager, Specialized Sports Equipment, UAE.

Schedule, venue, and tickets

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With its impressive lineup of international exhibitors and exciting activities, the event promises to give car and bike enthusiasts an experience like never before. The 2019 Custom Show Emirates & 2019 International Motor Show Abu Dhabi will be held on 28-30 March from 10 AM to 10 PM at ADNEC, Abu Dhabi, UAE. Tickets are priced at AED 55 and can be purchased directly from the event’s official website or at the venue.