Harley-Davidson is going to conduct a full-digital event in Jan next year to showcase its 2021 motorcycles, parts and accessories, riding gear and apparel. This will be the American company’s first virtual launch experience. It will be during this show where a glimpse of the all-new Harley-Davidson Pan America will be displayed.
The global virtual launch is part of the company’s streamlined and overhauled approach to bringing products to market for customers. Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30%, shifting it’s new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market
Speaking about the upcoming event, Theo Keetell, VP Marketing, Harley-Davidson, said, “We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America. We look forward to sharing this moment with our customers and dealers from around the world.
The Harley-Davidson Pan America 1250 adventure touring motorcycle will be previewed on 19 January 2021 at the 19th H-D 21 virtual launch experience. The brand will be bringing the world back together on 22 February 2021, to reveal the motorcycle’s full details in a separate digital event with the spotlight.