Harley-Davidson has launched H-D1 Marketplace for pre-owned bikes. H-D1 Marketplace will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America.
Backed by the strength and scale of the company’s dealer network and enhanced by the Harley-Davidson Certified program for extra peace of mind, H-D1 Marketplace will facilitate a seamless purchase experience for customers looking for that special pre-owned Harley-Davidson.
Launching first in the USA, H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from the brand’s participating dealer network, that will be available for the customers to browse and customize online. Powered by H-D Financial Services, customers will have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.
Customer experience is a key element of the Hardwire Strategic Plan, designed to enhance Harley-Davidson’s position as the most desirable motorcycle brand in the world. The Hardwire puts customers at the forefront of the company’s products, experiences and investments. H-D’s goal is to seamlessly engage with customers, creating a meaningful, unique and personalized experience with Harley-Davidson, every day.
H-D1 Marketplace also fulfils the company’s Hardwire objective to include riders of pre-owned Harley-Davidson bikes as an important part of the H-D customer base, recognizing their unique perspectives and contributions to the brand.
To experience and learn more about H-D1 Marketplace, visit www.H-D.com.