After releasing several online and digital services for its customers, Ducati has now come up with another digital method to keep its fans happy and content. The Italian motorcycle company has announced the Ducati Museum Online Journey which allows customers to visit the famous Ducati Museum from the comfort of their homes.

The Ducati Museum Online Journey is the digital offer of the Borgo Panigale Experience. It contains real guided tours that are accessible from a PC, smartphone or tablet, virtually accompanied by the museum’s expert guides, to discover – even remotely – the place where the motorcycle manufacturer shares its essence and history with all its fans.


The online service has already begun. The visit has a maximum duration of about 45 minutes and is aimed at all enthusiasts of motoring history who, while waiting to be able to admire the motorcycles exhibited at the Ducati Museum in person, still wish to live a Ducati experience and discover its history. During the tour, users also can interact with the guide through the platform’s Q&A system.

There are four tours per week at the following times: Tuesday at 11:00 a.m. EST and Saturday at 3:00 a.m. EST in English; Thursday and Sunday at 11:00 a.m. in Italian. Interested users can book the virtual guided tour directly on the ticketing platform of the Museum by selecting the date, language and time. Once the booking is complete, an email confirmation provides a code and link to access the Online Journey. The cost of the Ducati Museum Online Journey is €10 (approximately 45 AED).

To check out more details, visit the Ducati Museum Online Journey’s official website.