The Ducati Monster is one of the most popular models that the iconic Italian company has ever produced. Born in 1992, the Monster series of motorcycles has brought smiles on many proud owners. Over the years, the range has also evolved keeping up with the changing times and advancing technologies. The latest version of the naked streetfighter broke cover in December last year, ensuring that the legend will continue. No wonder that Ducati has sold 350,000 Monster models ever since the brand’s inception nearly three decades ago.
Yes, that’s right. Ducati has announced that 350,000 units of the Monster have been sold so far. It is a major achievement for the company. The 350,000th model was the Monster 1200 S “Black on Black”. Ducati CEO Claudio Domenicali and the Director of the Ducati Design Center Andrea Ferraresi personally delivered the motorcycle to its owner, who was invited to Borgo Panigale for the occasion. The bike was personalized with a plate bearing the number 350,000. The owner also received a certificate of authenticity signed by Claudio Domenicali and a sketch of the Monster signed by the designer Angelo Amato.
The Monster is the biggest selling Ducati model of all time, as well as the longest-serving motorcycle in the range. With the launch of the M900 model, the first Monster ever, Ducati was able to give rise to a new segment of the motorcycle market – the sports naked – creating a bike that has represented a true benchmark for several generations.
For almost 30 years the Monster has changed, improved and evolved from a technical and aesthetic point of view, but without ever losing sight of its main goal: to be a fun-to-ride bike for motorcyclists from all over the world and inspire new generations of enthusiasts. From the legendary Monster 600, which opened the Ducati world to many young motorcyclists, to the second generation with the 696 and 1100 models, passing through the 4-valve versions, up to the most recent 797, 821 and 1200, Monster represents an extraordinary success for the brand and the Ducati company.