Embark on an exclusive journey behind the curtains of the sprawling 73,000 square-foot Norton HQ and factory, guided by a skilled pilot and an FPV drone armed with a camera.
This mesmerizing drone flythrough grants you unprecedented access to the inner workings of the brand-new factory. Witness the magic unfold as welders and polishers craft the frames, and catch a glimpse of the meticulous end-of-line inspection each bike undergoes before venturing into the world.
But wait, there’s more than meets the eye! The video tantalizingly hints at an undisclosed model in the works. A fleeting glance reveals a bike shrouded in mystery beneath a sheet. The drone dares to inch closer, only to be playfully shooed away by the vigilant staff, guarding the secret with a touch of humor. Although the obscured bike remains elusive, keen eyes note its deviation from Norton’s current lineup – a distinct rear-end profile setting it apart from the V4SV, V4CR, and Commando 961.
Could this be the long-anticipated debut of the Atlas and Nomad models? Speculation intensifies as the clip unveils possible grab rails or handguards, fueling the intrigue. From a strategic standpoint, a more affordable, mass-produced Norton model could be a game-changer.
The two street scramblers hinted at this direction, offering a departure from the brand’s aspirational image. While maintaining a premium positioning, a foray into higher volume, lower-margin offerings might pave a speedy path for new Norton bikes to hit the open road. The mystery deepens, but the allure of the unknown keeps enthusiasts on the edge of their seats, eagerly awaiting the revelation of Norton’s next masterpiece.
