Ducati Motor Holding closes 2019 with 53,183 bikes delivered to customers worldwide, pushing last year’s figure of 53,004 bikes even higher.
A major contribution to this result came from the Panigale. A total of 8,304 units were sold. This clearly shows that the Panigale retains the market leadership established in 2018 and confirms its status as the world’s best-selling superbike with a market share of 25 percent.
Ducati introduced 2 new bikes in 2019 – the Hypermotard 950 and Diavel 1260. They racked up sales of 4,472 units and 3,129 units respectively, doubling the overall volumes achieved in 2018 by previous versions.
The Multistrada family performed equally well, scoring a 3 percent increase compared to 2018 thanks to the addition of the 950 S and a revamped 1260 Enduro. The deliveries totalled 12,160, the best sales performance ever since the first Multistrada came out 16 years ago.
Speaking about Ducati’s overall performance in 2019, Claudio Domenicali, CEO of Ducati Motor Holding, said, “2019 was a tough but also a rewarding year. We’re working to make Ducati the world’s most desirable motorcycle brand and the results we’re achieving, the development of the range and the market response all confirm we’re on the right track.”
“On today’s global market, one in every four superbikes is now a Panigale. The technical content we’ve transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What’s more, order books for the new Streetfighter V4 are bulging – more than 1,700 are already on order – and deliveries will begin in March 2020.”
Francesco Milicia, Global Sales VP, said, “We’re satisfied with the results achieved in 2019. Over the last twelve months, a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”
This positive end to 2019 allows Ducati to look into the future with confidence. For 2020, the product range is now even more complete and dealerships will soon be taking delivery of the long-awaited Streetfighter V4. The Panigale can – in addition to the introduction of the new V2 – also count on a major upgrade to the V4 that will boost performance and enhance rideability.
For globetrotters and those who want to enjoy long-distance adventures in outstanding comfort, the Multistrada family sees the arrival of the new Grand Tour.
Last but not least, the Ducati Scrambler range – which saw the new 800 Dark presented at EICMA – will see the introduction of a new model in the coming months.