Ducati has announced that despite the Covid-19 pandemic, the company has registered the best third quarter ever by selling a total of 14,694 motorcycles. In fact, September confirmed the recovery trend that began in June, with 4,468 motorcycles delivered to customers.
2020 has been an extremely complex year due to the Covid-19 pandemic. Ducati, putting the safety of its employees first, immediately adopted all the necessary preventive measures (remote working and production stop of six weeks right at the peak of the season), reacting in a fast and flexible way to the changes imposed by the pandemic.
Speaking on the matter, Claudio Domenicali, CEO of Ducati, said, “All of us are required to make a continuous effort to reconcile work needs with the safety measures defined by the internal Task Force in relation to the correct behaviour to adopt in the company and at Ducati dealerships. For this reason I would like to thank all the employees, suppliers and dealers who, in such unpredictable times, continue to react quickly to market demands and to adapt in a timely and attentive way to the situation that evolves daily.
The Borgo Panigale motorcycle manufacturer has made the most of digital systems to continue serving its customers and fans (for example with the virtual presentation of the Streetfighter V4 and the Ducati Scrambler 1100 PRO). Since April, the company introduced a dedicated protocol – the Ducati Cares program – so that Ducatisti could return to visit their trusted Ducati dealers around the world in complete safety, as well as digitally interact to book an appointment or evaluate the purchase of a motorcycle remotely.
Remote working and digital events to protect security first. Themes that, with the progressive worsening of the situation, are taking up space again in Borgo Panigale. Ducati has decided the unveil of the 2021 Ducati Model Year will take place online, with a new format of episodes every Wednesday from November 4 to December 2.