Ducati has grabbed the title of the “Most Beautiful Motorcycle” at EICMA 2023 and the model that helped the Italian brand win this award is the Hypermotard 698 Mono RVE.
The contest “Vote and win the most beautiful bike at the Show”, organised since 2005 by the Italian magazine Motociclismo in collaboration with EICMA, sees this year the 12th victory for Ducati.
The Hypermotard 698 Mono RVE took first place with over 35% of the votes out of the approximately 25,500 enthusiasts, including visitors to the show and users of the Motociclismo website, who expressed their preference.
The announcement of the Hypermotard 698 RVE’s victory came on Sunday 12 November, the final day of the Exhibition, followed by the official prize-giving ceremony at the ‘Motociclismo’ stand. Collecting the prestigious award for the Borgo Panigale company was Andrea Ferraresi, Director of the Centro Stile Ducati.
The awarding of the “Most Beautiful Motorcycle of the Show” prize was the last act of an intense week that saw hundreds of thousands of visitors to the 2023 edition of EICMA, confirming the continued growth for the Milanese event.