Pirelli, a world-renowned tire manufacturer, has announced that it has sold over 5 million Diablo Rosso radial tires since they were introduced in the market back in 2008. This is a major achievement for the brand and, perhaps, the best way to begin a new year!
DIABLO represents Pirelli’s excellence in the world of high-performance tires designed for two-wheeled vehicles. The DIABLO product family, after its introduction into the market in 2002, has rapidly evolved to include in its broad portfolio tires dedicated to other market segments, from professional racing to the Supersports road arena. The DIABLO brand brings with it more than 18 years of experience, technology and victories in the most prestigious national and international two-wheeled competitions.
Within the DIABLO range, the DIABLO ROSSO products are dedicated to performance-oriented road machines. The name DIABLO ROSSO was born to honour the distinctive colour of the Italian national motorsport team since 1922, which was the colour racing red (PANTONE 185C).
The most prestigious motorcycle manufacturers in the world choose DIABLO ROSSO products as original equipment for their top models, while many respected international magazines and websites consider DIABLO ROSSO products a benchmark for this sector. Among the leading products of this family, currently, there are tires such as the DIABLO ROSSO Corsa II, DIABLO ROSSO III, and DIABLO ROSSO Scooter.
Thanks to the high performance of each of these products, supported by the ability of Pirelli engineers to anticipate the demands of a constantly evolving market and to use cutting-edge materials and technologies; the DIABLO ROSSO product family has been able to reach the important milestone of 5,000,000 radial tires sold worldwide.