The world-renowned Italian motorcycle company MV Agusta has announced that it will gradually resume its operations and restart its production lines in Italy. The COVID-19 pandemic has affected the entire world in umpteen ways. Apart from the tragic loss of several human lives, the Coronavirus has brought the motorcycle industry to a halt.
While many countries are still under strict lockdown to curb the spread of the fatal COVID-19, Italy, one of the worst-affected countries, is gradually relaxing its lockdown restrictions. Consequently, non-essential activities are expected to resume with proper safety measures.
MV Agusta closed the gates to its factory in Italy in March. Now, after nearly a month, the company is preparing to resume its operations and restart its production lines and make some gorgeous motorcycles.
Timur Sardarov, CEO, MV Agusta Motor S.p.A., said, “This is not the moment for being shy. We need to embrace change and give everything we have to build a new future for our industry and our communities, maintaining, if not increasing, the current levels of employment. If it is true that we will have to deal with a whole new set of parameters in all aspects of our societies, we must not be afraid to believe in our potential.”
During the temporary closure, MV Agusta sanitised all of its workplaces. The company also revised its work processes for achieving better efficiency.
“We are ready to take on the challenge. We are still making the best and most beautiful bikes in the world, and we will continue to do so, maybe in a different way, but with confidence and determination. We are already making necessary investments to reach out to new audiences and enter new markets as originally set out in our industrial plan. Also, the super-premium positioning of our traditional products may be less likely to suffer than other, less flexible segments. Also, motorcycles are by definition the quintessence of individual mobility, a symbol of freedom and a natural, agile alternative to mass transportation. A further reason for confidence in these difficult times”, added Sardarov.
MV Agusta will see that the necessary safety measures are enforced and followed at all times. For example, temperature checks will be conducted for all personnel and visitors entering the premises, and face masks, gloves and sanitizing gel will be provided. Also, the layout of the workplace will be remapped to implement safe distancing between employees.
With the relaxation in Italy’s lockdown restrictions, other motorcycle companies are expected to soon restart their operations, too.
