Yamaha has announced that it has signed MotoGP legend Valentino Rossi as its Brand Ambassador. After 16 years of racing partnership, the nine-time World Champion has entered into an agreement with Yamaha Motor Co., Ltd. as an official Yamaha Brand Ambassador.
Yamaha and Rossi’s epic story started with that iconic victory at The Doctor’s first GP race for Yamaha in South Africa in 2004. From there on in the partnership got to experience lots of thrilling racing action and many great moments in the paddock and off the track, securing 142 podiums, celebrating 56 GP victories, and winning four MotoGP World Championship Titles in 2004, 2005, 2008, and 2009 on the way, which all goes to demonstrate that Rossi and Yamaha are undeniably linked.
Rossi’s astounding achievements, unparalleled passion for racing, and unrivalled charisma make up a huge part of Yamaha’s and MotoGP’s heritage. They earned the Italian, who is recognised the world over, the epithet “GOAT” (Greatest of All Time).
Rossi retired from MotoGP after the 2021 season but immediately expressed his desire to keep riding Yamaha bikes for training and leisure and his interest in becoming a Brand Ambassador for Yamaha.