KTM AG and MV Agusta have signed a new agreement which says that the former will handle the distribution, promotion and customer service of the latter’s motorcycles in the US, Canada and Mexico.
The deal, extending over several years, focuses on the distribution, promotion and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary. On one hand, the strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and on the other hand KTM AG’s extensive and solid commercial organization, will support the growth of MV Agusta in the North American region.
The agreement is part of MV Agusta’s strategic plan, which envisions significant growth in the coming years. KTM AG group will create a dedicated US-based legal entity, which will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both, select KTM AG dealers as well as existing and new MV Agusta stores.
