There are many motor shows that take place in the UAE. One of them is the International Motor Show Abu Dhabi (IMSAD). It seems to be a bit different than the others because it has become quite popular. This year the International Motor Show Abu Dhabi will take place on 5-7 April, and it will be its 3rd edition.
Speaking about the show, Saeed Al Marzouqi, Chairman, Custom Events, LLC, said, “Abu Dhabi is the biggest car market in the UAE and the third edition of IMSAD will ensure that it maintains that position. We look forward to delivering a unique experience for all.”
The venue of the 2018 International Motor Show Abu Dhabi is the ADNEC. This year the show has been relocated to a bigger venue considering the growing number of exhibitors and visitors. Various exhibitors like GMC, Subaru, Chevrolet, Nissan, Infinity and Renault, are already a part of the IMSAD as they’ve participated in the show in the past. Mercedes, Toyota, Lexus, Ford and Borgward will be participating for the first time this year. Other than these Dubai and Abu Dhabi police departments, while Yas Marina Circuit will also be joining the line-up of exhibitors. There will be many motorcycle manufacturers as well participating in the venue and showcasing their products.
The IMSAD is an important event for the companies because many of them plan to do regional launches at the show. Then there are many firms which also offers numerous IMSAD only offers like special discounts, customized payment plans, special bank and insurance rates.
Ayman Al Bijawi, Director Sales & Marketing, Chevrolet, Bin Hamoodah Auto, Abu Dhabi, UAE, said, “IMSAD is a great platform to showcase our latest range of products, new launches and exclusive offers. We will be launching for the first time in Abu Dhabi market a host of very exciting products – Bolt EV, Corvette ZR1, Tahoe RST and Malibu Sport. We will also showcase our brand new models – Equinox and Traverse. For the first time, we will be inviting our finance partners ADIB & AL Hilal Insurance to provide our visitors with a complete ownership package.”
The other thing that makes the 2018 International Motor Show Abu Dhabi different is the 4th Custom Show Emirates which will be happening concurrently. This will showcase the latest in auto customization products and services, feature international pavilions and showcase several new and exciting activities such as; Toyota Obstacle Course, Airbrush Zone, Live Welding & Leather works, 4×4 Drifting, Saloon Drifting, Stunt Driving, Kids Garage, Engines Battle, Bikers Build-Off, King of Mechanic, RC Arena, Dyno Zone and much more.
Saud Abbasi, Managing Director Toyota, Al Futtaim Motors, UAE, said, “International Motor Show Abu Dhabi & Custom Show Emirates are the perfect platforms for us to showcase our ahead-of-the-curve and locally developed Toyota SUV Xtreme line-up. Consisting of three different models including the FJ Cruiser, Land Cruiser and Fortuner, we will exhibit the unmatched capabilities of the legendary off-roaders and give our stand visitors the chance to experience our Xtreme line-up in action on the two-obstacle courses; ‘Axle Twister and Stability’, where these obstacles simulate the SUVs’ ability to conquer the most difficult dunes smoothly and effortlessly.”
“We are bringing the 3rd International Motor Show Abu Dhabi and the 4th Custom Show Emirates, both under one roof. It is the biggest automotive event in the history of the capital.’’, says Nasser Taqi, Partner, Custom Events, LLC.
The tickets for the show are available for purchase at the venue itself. They’re priced at 55 AED. For more information visit this website.
