“May the best V-twin win.” That’s the newest marketing campaign for Indian Motorcycle’s all-new Indian Challenger – a fully-loaded premium bagger designed as a superior alternative to the category leader, the Harley-Davidson Road Glide Special.
Indian Motorcycle has announced the “Challenger Challenge,” a campaign that invites motorcyclists to test ride the Challenger and Road Glide Special back-to-back for the ultimate head-to-head comparison.
The Challenger Challenge product demo tour will visit Indian Motorcycle dealers around the country (USA), as well as select motorcycle rallies and events, including the legendary Sturgis Motorcycle Rally in August. In addition to the national tour, select Indian Motorcycle dealers will have a Road Glide on hand to ensure that any customer who visits their dealership can take the Challenger Challenge.
Indian Motorcycle will support the Challenger Challenge with a digital media campaign, highlighted by an episodic video series where action sports icon Carey Hart and his loyal sidekick, Bryan “Big B” Mahoney, pit the new Indian Challenger head-to-head against the Road Glide Special in a series of tests that showcase power, torque, braking and handling.
At the heart of the Challenger is the PowerPlus engine, Indian’s first liquid-cooled large-displacement engine that packs a best-in-class 122 horsepower and 178 Nm of torque. The Challenger’s modern and aggressively styled chassis-mounted fairing sits over an inverted front suspension, while the Challenger Limited and Dark Horse variants are equipped with Indian Motorcycle’s intuitive Smart Lean Technology, keeping riders confidently grounded by utilizing a Bosch IMU to add cornering control to the dynamic traction control and ABS, as well as Drag Torque Control.
A host of amenities add style, convenience and keep the rider comfortable, including electronic cruise control, full LED lighting, a long-haul seat, ABS, keyless ignition, weatherproof saddlebags and an adjustable windscreen with nearly three inches of travel.
For more information on the Challenger Challenge, click HERE.
