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Harley-Davidson will celebrate its 120th Anniversary by launching the Harley-Davidson Homecoming event, an annual four-day festival filled with music, food and moto-culture. The inaugural event will take place at multiple venues throughout the Milwaukee area on July 13-16, 2023, and welcomes riders, enthusiasts, and fans to meet in Milwaukee for a huge celebration.

“We invite everyone, riders, non-riders and fans around the world, to join us in Milwaukee next summer for the Harley-Davidson Homecoming where we will celebrate 120 years of our incredible brand,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “This will be the first in a series of unforgettable annual events in Milwaukee. Stay tuned for more details in the coming months, and we look forward to celebrating with you in 2023.”

Harley-Davidson recently launched “The Road to Harley-Davidson Homecoming Challenge” where riders and non-riders alike can participate in chances to earn virtual badges, win daily and monthly prizes and enter a sweepstakes for a chance to win a grand prize trip to Milwaukee to participate in the Homecoming event.

For sweepstakes Official Rules, program and prize details and more information regarding The Road to Harley-Davidson Homecoming Challenge, download the Harley-Davidson App or visit H-D.com/ride.