For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. The American motorcycle company is proud to announce its new United We Will Ride campaign in collaboration with actor and Harley-Davidson enthusiast Jason Momoa. This campaign celebrates the brand’s mission.
Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate through the dark days of the pandemic using the power of riding to engage with their families, their communities, and themselves. The lead video will be followed by six additional features that showcase how different riders experience freedom for the soul through their Harley-Davidson motorcycles.
Jochen Zeitz, Chairman, President and CEO, Harley-Davidson, said, “More than building machines, Harley-Davidson stands for the timeless pursuit of adventure. That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D Riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles to the electric Harley-Davidson LiveWire motorcycle.”
Hollywood actor and Harley-Davidson enthusiast, Jason Momoa, said, “Motorcycles have brought me places that have changed my life and around people that have moulded who I am. With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”
Let’s Ride Challenge
Harley-Davidson is showcasing the power of riding with the Let’s Ride Challenge launched as part of the United We Will Ride campaign. Through riding-related activities, participants can earn Let’s Ride Challenge sweepstakes entries for a chance to win prizes celebrating the community and spirit of two wheels, including a custom 2020 Harley-Davidson Low Rider S motorcycle grand prize and weekly drawings for additional prizes.