Ducati UAE has come forward to support its customers who are on the front lines in the fight against the deadly COVID-19 across the country. Ducati UAE will provide free basic service for such customers’ bikes during these challenging times as a token of appreciation.
The initiative is in support of the ‘Thank you, Heroes’ campaign launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The ‘Thank You, Heroes’ campaign honours the courage and hard work of doctors, nurses, and all healthcare workers; the police force and other authorities in civil protection; and all other employees and staff who work in critical roles to meet the needs of people in the country amidst the current situation.
Joel O’Brien, General Manager of Revolution Accessories, said, “Our frontline defenders against the spread of COVID-19 have been tirelessly working and putting their lives at risk to maintain the health and safety of everyone and the well-being of the community. We are proud of them for their dedication and sacrifice and we stand by them to provide support in every way.”
“In line with the ‘Thank You Heroes’ campaign launched by HH Sheikh Mohammed, the free basic service is a simple way of our appreciation and recognition to their heroism. Without them, their guidance and commitment to their respective professions, it would not have been easier for all of us to fight this pandemic,” he added.
Revolution Accessories, a subsidiary of Al Masaood Group, is the authorised distributor of Ducati motorcycles in the UAE. It has launched the free basic service as a part of the ‘Wiqaya’ campaign being implemented by the Group across its divisions and service centres.