The Ducati World Premiere season, the series of events with which the Bologna-based manufacturer has been presenting its new products for the following season for the last few years, is starting again.
After the excellent results obtained in the first six months of 2023, both on a commercial and sporting level, the time has come to start looking to the future. In fact, the journey that will take two-wheel enthusiasts to many different places will start on 27 July: from the desert to mountain roads, passing through cities and obviously circuits.
The first appointment will celebrate one of the most iconic models of the Bologna-based manufacturer and the series, which will resume on 19 September, will then unveil a new bike every two weeks until 7 November, an opportunity to celebrate one of the most representative bikes in Ducati’s history.
The six legs dedicated to Ducati’s new products for 2024 will be covered on Ducati.com website and on the Bologna-based company’s social media networks and the new models will all be visible live starting from Thursday 10 November, when EICMA 2023 will open to the public.