Ducati has created a new online tool for its fans using which they would able to customize their favorite Ducati model on the brand’s website. It is called the Ducati Configurator which is expected to enhance the overall digital experience of the customers.
The configurator provides over 400 original Ducati Performance accessories, which can be mounted on the bikes in real-time. Users can experiment with different combinations, adapting the bike to their preferences and needs. Once the configuration is complete, each enthusiast will be able to send their Ducati directly to their trusted dealer and obtain a quote, as well as virtually photograph it in Full-HD to store the image on their computer or smartphone.
The new configurator allows you to admire the selected bike in iconic locations for Ducati and Made in Italy, such as Piazza Maggiore, in the heart of Bologna, the finish straight of the Mugello International Circuit and the off-road paradise in Sardinia. An immersive experience like a real walkaround, in 4K resolution, which anticipates in the digital world the unforgettable emotions that all Ducati bikes know how to convey when riding.
Each setting was first photographed at 360-deg and then transformed into a realistic 3D background through digital renders by specialised artists.
It is possible to choose two moments of the day, between daytime and sunset, thus highlighting the light clusters (the DRL by day, the low beams by night) and the dashboard.