We’re aware of the fact that Harley-Davidson is expanding its product range. Last year, the Milwaukee company announced that it will launch three new products in 2020. It also unveiled two electric bike concepts at the CES 2019 earlier this year. Now, the latest reports suggest that the Wisconsin bike-maker could soon unveil a low-displacement motorcycle.
This low-displacement bike would primarily be targeted for the Asian audience. India is one of the largest and fastest-growing two-wheeler markets in the world, therefore, it will play an important role in Harley’s low-cost bike. This isn’t the first time we’ve heard about Harley showing interest in more affordable models. Almost a year ago, rumours said that the company is planning to develop 250-500cc motorcycles for the Asian markets. Perhaps, that rumour is linked to this latest news?
Harley-Davidson already has a manufacturing facility in India where it makes Dynas, Softtails, Street 500, and Street 750. It’s highly probable that it will use this facility to build its new low-cost machines. Harley was also looking to tie up knots with an Indian bike brand to help develop it such bikes, like BMW Motorrad-TVS and KTM-Bajaj. However, there has been no news regarding any such partnership.
Right now the most affordable Harley in India is the Street 750 price at INR 5.33 lakh (~AED 24,000). It’s being speculated that the new low-displacement Harley would be priced somewhere around INR 3 lakh (~AED 15,700). If this happens, then Harley might be able to strengthen its customer base in India and neighbouring countries.
The low-displacement bike is an important thing for Harley-Davidson because if it becomes a success then it will bring in more revenue for the company which can be used to develop more such bikes and even higher-end and electric motorcycles. Hopefully, we will get to see the new most affordable Harley at the EICMA in November.