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Motorsport Aftermarket Group (MAG), based in Coppell, Texas, that includes six independent business units which manage 18 consumer brands like J&P Cycles, ProTaper, Roland Sands Design, and Twin Power and Vance & Hines, has announced a significant change in its business operations. The multi-brand organisation that employees 1500 people has declared all of its six business units as stand-alone businesses.

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Hugh Charvat, CEO of Motorsport Aftermarket Group

Speaking about this finalised decision, Hugh Charvat, CEO of Motorsport Aftermarket Group, said, “We’ve asked each of our senior leaders to focus 100% of their efforts on creating value, delivering growth and expanding the entrepreneurial mindset within their business unit and their brands. When we do this, we will become more nimble, more aggressive and have a greater focus on the market and on our customers. We’d rather have a portfolio of successful companies with complete independence than force them to integrate, which turned out to be detrimental to several of our brands.”

“While our business units will continue to collaborate where helpful, there will be no corporate mandate to do so. And we’ll ensure complete independence between Tucker Powersports, J&P Cycles and our four other business units by making them stand-alone businesses. This demonstrates our commitment to supporting our dealer customers.”

“We now have great talent leading each of our business units, so the board and I feel that this is the time to unleash those individuals and all of our great employees to return our brands to the status they’ve enjoyed in the past without the operating restraints that have been in place as MAG.”

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Known internally as “Unwinding the Vertical,” Charvat indicates that the change will be good for all the company’s stakeholders. “Aggressive companies led by great leaders will certainly have a positive impact on the powersports industry. Our goal is to lead in every product category where we compete.”

In the past several months, MAG has pursued and hired top industry talent to fill significant roles including powersports industry veterans Mike Kennedy, Greg Heichelbech, John Potts and Greg Blackwell.