Moto Morini has been the latest to cash in on the trend of factory custom programs, allowing customers to have bespoke custom motorcycles made for themselves.
Customisation of motorcycles has been a constant trend since decades together. Everyone wants their motorcycle to be exactly as per their tastes, whether cosmetically or mechanically. Some want their bikes to be a reflection, an extension of themselves. At the very least, no one wants a motorcycle that looks nondescript and generic.
Manufacturers around the globe have been tapping into the customisation scene for years now. Yamaha has its Yard Built Program, in which leading custom shops around the world are asked to create bolt-on kits for specific motorcycles. The Bobber, which had hitherto been a motorcycle that was only hand-built by chopping up other bikes by enthusiasts, is now in serial production at Triumph using the Bonneville’s platform. Harley-Davidson and Indian both have extensive parts catalogs, that can veritably turn each and every model that leaves the assembly line into a bespoke machine. Royal Enfield also recently launched the “My Kinda Bike” program which was received rather well by customers.
Italian Moto Morini is the latest motorcycle outfit to dip its hands into the lucrative custom scene. It recently announced a new factory customisation program called “Yours and Yours Alone”, which takes the custom game a step further. Moto Morini bikes are all handmade, which gives them limitless scope to be fine-tuned and prepared according to each customer’s wishes.
Moto Morini has taken help of Rizoma, a well-established brand dealing in aftermarket accessories for a wide variety of motorcycles. Together, both the entities have created a long list of top-shelf parts, components, and accessories specific to Moto Morini bikes. Each customer sits and consults with a representative from the Morini team, and lists out how s/he would have the bike made. Once appropriate parts are chosen according to the customer’s wishes, the YYA department works with the customer again to arrive at a desired paint and finish scheme for the bike. Since Moto Morini has its own facility in which bikes are handmade, the customisation workflow is simpler, with the customer finding it easy to translate his ideas on the bike, right in front of his eyes.
Moto Morini bikes aren’t cheap, and in all probability, neither will the Yours and Yours Alone program be. But if it is a success, like so many factory customs initiatives right now, it will lead even more manufacturers to provide their own one-off customs program.