It was only a couple of months ago when Ducati grabbed the Red Dot Design award 2019 and now the Italian firm has done it again by securing the first place in the ‘Concept Bikes: New Design and Prototypes by Manufacturers and Independents’ category at the prestigious Concorso d’Eleganza Villa d’Este.
This time it was the Ducati Hypermotard 950 original that did the work for the Italians. This concept bike was created by the Centro Stile Ducati. It received a huge success even on various social networks. It earned thousands of likes in just a few hours on the company’s Instagram and Facebook pages.
The concept bike highlights the light and aggressive character of the Hypermotard 950 thanks to the extreme proportions of the bodywork and a compact full led projector. The double personality of this motorcycle, which combines a racing character with that of an urban warrior, is emphasised by technical details inspired by MotoGP, and a high impact graphic design inspired by urban graffiti.
Speaking about this win, Andrea Ferraresi, director of the Centro Stile Ducati, said, “I’m delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260. Style concepts are useful also for presenting new elements, in this case, the graphic design in particular, and for evaluating the reactions they inspire. We’re extremely pleased with the success it’s inspired on the social networks. Given the importance and attention that we dedicate to style, one of the basic values of our company, receiving awards on occasions such as this one always makes us extremely proud.”
The Concorso d’Eleganza Villa d’Este, organised for the first time in 1929, was launched in order to celebrate the beauty of historic cars and motorcycles and is nowadays the most exclusive international competition, full of tradition. The ‘Concept Cars and Prototypes’ category was introduced in 2002, alongside the categories reserved for vehicles of the past, to open a window onto the future of the car and motorcycle sector.