milan design week 2019-ducati diavel-1260-materico-uae-dubai-1

We all would agree that Ducati makes gorgeous motorcycles. It was just last month when we reported about Diavel 1260 winning the Red Dot Design Award 2019. Now, at the Milan Design Week, some of the world’s finest personalities and designers discuss the beauty and audaciousness of Diavel’s design.

Ducati used the opportunity at the Milan Design Week to present the styling process that led to the birth of the new Diavel 1260 and share its passion for beauty and innovation in design with other major protagonists.

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The stage for this engaging meet-up was The Manzoni, the new restaurant and permanent showroom established by renowned British designer Tom Dixon, who chose to inaugurate his new “casa Milanese” – a place to admire his creations in the dynamic setting of a restaurant – during Design Week.

During the event, the topics of industrial design, creativity, and architecture were debated by Andrea Ferraresi, (Design Director Ducati), Mitja Borket (Head of Design Automobili Lamborghini), Piero Misani (R&D Director Pirelli), Woody Yao and Maha Kutay (Co-Directors Zaha Hadid Design), and renowned designers Walter De Silva (Founder WDS Concept Design & former VW Group Chief Designer) and Tom Dixon, owner of The Manzoni. With Michele Lupi (Tod’s Men’s Collections Visionary) as moderator.

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The round table participants each shared their creative approach with an audience of journalists, guests, and VIPs. Important concepts emerged from the debate and the attendees underlined how, in order to achieve balance in design, it is essential to find the right compromise between the aesthetic aspect and the purpose.

To highlight its presence at Milan Design Week with the ‘Beautiful Boldness, Visionary Design’ theme as aptly as possible, Ducati presented the Diavel 1260 Materico, a one-off version specially built for this event.

“We wanted to pay homage to the incredibly artistic and creative Milan Design Week by making our Diavel 1260 more audacious and original than ever. The Diavel 1260 Materico brings out all the vividness of the used material and the painstaking attention to detail that, together with high-tech components, make this bike such an effective blend of form and function.”

-Andrea Ferraresi, Ducati Design Director.

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Andrea Ferraresi, Ducati Design Director

The Diavel 1260 S Materico will remain on show at The Manzoni throughout the Design Week. It will be back in Milan for MOARD, the first global Motorcycle Artists and Designers show, to be held at Palazzo del Ghiaccio from 3rd to 5th May 2019.