In today’s world, we have accessibility to a plethora of things on our smartphones courtesy the advancement in digital technology and the Internet. People spend more time online doing research and comparing products before purchasing either online or offline. Ducati was quick to realize the importance of going digital and reacted to it instantly. Finally, after a lot of hard work and development, the latest Ducati E-Shop is now live for the people.
The new Ducati E-Shop or e-commerce 2.0 has been co-developed with Alkemy, a company specialising in the innovation of small-to-large company business models. It is targeted to a very wide audience. It has been integrated with the other company platforms and will reach people in 34 different countries and is available in 5 different languages. It is really a big step forward by Ducati to reach out to its customers and fans all across the globe.
Ducati says that the new E-Shop is a platform which allows the purchase of official technical apparel and provides new digital services and a dedicated range to ensure each customer enjoys a straightforward, user-friendly purchase experience.
Speaking about the new e-commerce 2.0, Luca Battiloro, Ducati’s Commercial After Sales Director, says, A platform consistent with brand values and in step with digitization: its appealing look and feel merges smoothly with the digital properties of Ducati and offers a responsive, user-friendly, mobile-first, multi-language design. We’re aware that today’s consumer is ‘all-channel’ and influenced by a variety of touch points, both physical and digital. That’s why the new E-Shop offers purchase opportunities which merge on-line and off-line (dealer network) purchases to ensure increased visitor flow to dealers and conversion of the fan base.”
It has been estimated that the new E-Shop will cater to the needs of nearly 7 million visitors per day by 2021 who will enjoy the linear and user-friendly interface and experience. This new platform constitutes a further step along the digitalization route and an expansion of the Ducati market, enhancing the online purchase process and the digital-based brand experience
Matteo Bellomo, eCommerce VP of Alkemy, spoke about the Ducati E-Shop, “The biggest challenge was to make the most of the new eCommerce platform within the extremely diversified Ducati world and integrate it with already well-established all-channel assets. This means we can offer Ducatisti an interaction with the brand that is consistent with the way they experience their passion for all things Ducati and, of course, their geographical distribution.”
It is interesting to see things going digital and even big brands like Ducati integrating it into their business plans and strategies. If you are curious to check out the new E-Shop, you can do that by visiting the official link by clicking here.
