bajaj-triumph-partnership

Indian motorcycling giant Bajaj Auto, has announced its non-equity partnership with Triumph Motorcycles earlier today. This partnership is unlike the one Bajaj Auto has with KTM where it is a majority stake holder. This move is aimed at expanding Bajaj’s global footprint.

As per press release from both OEMs, “The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies,” and “The new global partnership will enable Triumph to significantly expand its global reach.”

As per the statement issued today by Nick Bloor, CEO, Triumph Motorcycles, and Rajiv Bajaj, managing director, Bajaj Auto : “We hope to bring upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution.”

As per speculations, Triumph may use Bajaj Auto’s facility to manufacture its smaller displacement bikes in the future. After announcement of Husqvarna, Bajaj has very well clarified its intention to leave no stone unturned to fill the gap in its portfolio for cruisers and litre class bikes.