BMW Motorrad Spezial. Customisation ex works – BMW Motorrad’s response to the ever increasing customer demand for individualisation. With the launch of the R nineT, BMW Motorrad recognised the trend towards individualisation early on and has taken significant steps into this segment by enlarging the R nineT family to include five models in 2017.
BMW Motorrad is now expanding its individualisation range with BMW Motorrad Spezial and is offering distinctive-design, performance-enhancing and exclusive customisation options ex works. Highest-grade materials, genuine surfaces, skilled craftsmanship and the love of detail are what define BMW Motorrad Spezial as well as the harmonious integration of all parts into the overall design of the motorcycle. Starting with the Touring and Heritage models, the Spezial range will be continuously expanded.
From the design and development to the testing stages, the parts from the Spezial program meet the high BMW Motorrad standards thereby supplementing the current product portfolio at the highest level of quality. This is achieved through the interplay of years of BMW Motorrad development expertise and the interaction of complex production processes in combination with the very finest craftsmanship. From August 2017, the Spezial product range will not only include exclusive optional equipment ex works, but also products from the current Original BMW Motorrad Accessories range, which fulfil the high requirements of BMW Motorrad Spezial.