Triumph Motorcycle bucked market trends of declining two-wheeler sales with strong profits and sales, including both native and exports.
Motorcycle makers are having a hard time getting their moving their products out of the dealer floors with sales in the United Kingdom for November declining 15.5% year-on-year. Triumph, it seems like, is unaware of the current market trend, registering a massive 48% rise in annual pre-tax profits, from $22.2 million to $30 million.
By the end of June 2017, Triumph had already sold 63,404 units as against 56,253 units the same time last year. The British motorcycle manufacturer is now the market leader in motorcycles over 500cc in the United Kingdom. Its new range of motorcycles with the modern retro family, the street models, and the Tiger twins have recently undergone a massive refreshment cycle and returned better than ever. Bonneville Bobber is the third highest selling motorcycle above 125cc for the first half of the year.
A Triumph spokesperson said: ‘In the face of continuing challenging economic and currency conditions, including Brexit, Triumph Group has performed strongly and has maintained its commitment and investment in research and development, with a view to furthering the continuous improvements of its products.’
Triumph recently launched a new range of the original naked roadster, the Street Triple. The Street Triple RS is the flagship of the three, with enough performance and technology onboard to take on rivals like the Kawasaki Z900, KTM 790 Duke, Ducati Monster a serious run for their money.
The Hinckley-based manufacturer of premium motorcycles also gave a major midlife upgrade to its long-standing Tiger 1200. The 2018 Triumph Tiger 1200 now comes in two variants, XRT and XCA, with the XCA primarily focused on traversing rough terrain. The XRT gets all the long-range touring electronic goodies.
On the back of these excellent new models, there is no wonder that Triumph is refusing to conform to market trends, and the future for the brand is bright too, with new models slated for release in a few years, born of a fruitful partnership.