From the next MotoGP season, Monster Energy is going to be the title sponsor of the Yamaha team. This is now official. Movistar, which has been sponsoring Yamaha since 2014, will be replaced by Monster Energy from 2019 season.
With this partnership, Monster Energy will be the title sponsor of Yamaha for the next two seasons. Speaking about this, Lin Jarvis, Yamaha Motor Racing, Managing Director, said, “We are delighted to have reached an agreement with Monster Energy Company as the new Title Sponsor of our Factory MotoGP Team. The new partnership will provide Monster Energy with an even stronger presence in the MotoGP class – the pinnacle activity of the motorcycle racing world. With Monster Energy being a very dynamic brand that’s extremely active all around the world, we expect that this collaboration will further enhance the exposure of both brands and also give us a great platform for marketing activities. The new Agreement also signifies the intention of Yamaha and Monster Energy to further strengthen our collaboration for our global on-road and off-road motorsports programmes.”
From the 2019 MotoGP season, chances are that you’d be seeing a new color scheme for both the Yamaha M1s. The current dark blue theme is probably going to be replaced by a black one, just like that we’ve seen on the current Tech3 Yamaha bikes. Talking about Tech3, Monster Energy currently sponsors this team, but since KTM is going to provide bikes from next season, the sponsorship, too, will have to go. RedBull will step in, in place of Monster Energy.
This new partnership isn’t just limited to MotoGP but will also be seen at other motorsports like Supercross, AMA Motocross, MotoAmerica SuperBike and SuperSport, FIM Motocross World Championship and Suzuka 8 Hours.
Rodney Sacks, Monster Energy Chairman, and CEO shared his views, “It’s with great pride that we announce the next chapter of Monster Energy’s decade-long association with and participation in MotoGP, which will be anchored by our alliance with the Yamaha Factory Racing MotoGP Team. Having shared our passion for this sport with Valentino Rossi, Maverick Vinales, Jorge Lorenzo, Cal Crutchlow and Johann Zarco (among others) as well as the wider Yamaha family for multiple years; the prospect of developing our relationship with the team is something we are hugely excited by. We remain fully committed to providing the most exciting Monster fan experience to the many millions of MotoGP enthusiasts worldwide, both at race tracks and beyond. Through our title sponsorship of the fantastic Yamaha Factory Racing Team and iconic races such as the Czech and Catalunya Grands Prix, we have the opportunity to continue our partnership in what is undoubtedly one of the most dynamic sports on the planet.”
Since both the current Yamaha riders – Valentino Rossi and Maverick Vinales – is going to stay in the team for the next two years, they, too, will be backed up by the Monster Energy sponsorship.