As part of the ‘Grow With Google’ initiative, Google came across a small motorcycle outfit based in Goshen, Indiana named Janus Motorcycles. Janus bikes are handmade, small-displacement and have designs that are reminiscent of the motorcycles of yesteryears.
Google was looking around for companies that would benefit from the ‘Grow With Google’ program and zeroed in on Goshen, Indiana based Janus Motorcycles. Founded by Richard Worsham and Devin Biek, the company has a 1,500 square foot building and seven employees it calls its own. Janus’s goal for 2017 is to produce 90 motorcycles, twice the output of 2016. Approval and certification from the Environmental Protection Agency are pending, following which the company aims to increase production.
The YouTube video produced by Goole details Janus’s birth, the founders’ collaboration, and how it builds machines using resources, tools, and components from local vendors based around Goshen. Worsham and Biek use the help of local craftsmen wherever necessary, but they also picked up skills watching tons of YouTube videos for reference. Janus Motorcycles products are marketed using digital means rather than an actual dealership.
A team from Google and Moxie Productions visited and spent a week in and around Goshen, assisted by Janus’s own video producer, Jordan Swarztendruber. Jordan had created a documentary on Janus Motorcycles earlier, which is condensed and used in Google’s own 3-and-a-half minute video. The production crew shot lots of footage, and also hung out with the Janus team in the workshop, and around town. “I think they were quite entertained with Goshen,” said Google marketing director Grant Longenbaugh.
Richard Worsham felt that the video captured the spirit of Janus Motorcycles beautifully, as well as the quaint town of Goshen. “I feel like it’s a story about Goshen,” he said. “Or the fact that this is a place where we can do this. We want to be a brand people recognize. Google is part of that. I think it’s bigger than we realize.”