Exotic motorcycle manufacturer Ducati and one of the oldest firms in Italy specialising in male grooming products called Imetec have come together to launch a new line of high-performance tools for hair, face, and body care.
Ducati has collaborated with Imetec to launch Ducati By Imetec, a new male grooming product range. There are six different products part of the exclusive range. The three hair clippers and three grooming kits share a design based on the collaboration between Ducati Design Centre and Imetec. The products display the very same principles that are applied in designing motorcycles. Distinctive style, attention to detail, and impeccable colors are the hallmarks of Ducati bikes, and the Imetec grooming range benefits from the same.
Alessandro Circognani, Licensing Director of Ducati Motor Holding, commented that both the companies share a strong spirit of innovation and style. Another quality that unites these two very different entities is the advanced technology found in their products, along with unique emotions. “As a result of this partnership we realized a project of high quality, with a focus on product performance and design”, continued Mr. Circognani.
The real reason behind this collaboration is the shared values of creativity, reliability, and Italian workmanship. Elia Morgandi, General Manager of the Tenacta Group stated that Imetec had no doubts about joining forces with Ducati for this project. The enthusiasm and synergy displayed by the parties involved made it rather exciting for the development team as a whole. This gave rise to a line of beard trimmers and hair clippers dedicated to all true ‘Curve Lovers’. The goal thus accomplished, Imetec presents to you the new, exclusive Ducati By Imetec signature male grooming product range. Choose yours from six of the products, each named rather interestingly after motorcycle terms.