We all are aware that Harley Davidson is interested in entering the electric motorcycle segment. The American company has stated that it is going to have a working electric motorcycle within next 17 months. While in its quest to keep its words, Harley Davidson has invested in Alta Motors.


As per the news, Alta Motors and Harley Davidson will together be developing two new electric motorcycles. These models will be under the Harley Davidson branding. It is a well-planned and strategic move by the company. Both the parties will benefit from this deal.

Harley Davidson will utilise the expertise of Alta Motors in the electric motorcycle development. Alta Motors has recently launched its Redshift MXR, and also reduced the prices of its products to match that of the conventional motorcycles. Harley Davidson will benefit a great deal from Alta Motors and its goal to give the world the first electric Harley would become true sooner than promised.

On the other hand, Alta Motors is a startup based in San Francisco, and it will benefit from the monetary investment by Harley Davidson. This deal will also help it to explore the market more and get assets, parts, etc. easily. It will also help Alta Motors to strengthen its current dealership network and expand it too.


Speaking on this deal Matt Levatich, Harley-Davidson’s President and CEO said, “ Earlier this year, as part of our 10-year strategy, we reiterated our commitment to building the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology. Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”

Marc Fenigstein, Alta Motors’ Chief Product Officer and Co-Founder said, “Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress. We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”