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Putting in efforts to be a part of the tidal wave of factory customization programs popular across multiple motorcycle brands, Harley-Davidson has just released two new motorcycles, modified straight from the assembly line.

Customising motorcycles is an art that is as old as motorcycles themselves. From changing seat covers, fancy lights, applying new paint, to entire engine rebuild or swap, every motorcyclist has customised his or her ride according to his/her tastes. There are many custom shops around the world that will give your bike a complete makeover for a sum of money.

Motorcycle manufacturers around the world had a sudden realisation a few years ago that they could also start selling custom motorcycles right from the factory. Thus factory customs was born. The first to jump on the factory bandwagon was Yamaha with its yard-Built Program, under which it supplied big-capacity motorcycles to established custom houses around the world. this exercise resulted in some of the most beautiful Yamahas like the Faster Sons XSR700 and 900. Triumph has been patting itself on the back with the launch of the Bonneville Bobber, another bike built on the Bonnie platform. Indian’s Scout bobber is also flying out of dealerships.

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With dwindling sales and interest in the brand, Harley-Davidson has realised that factory customisation is the way forward. With that in mind, the company has come up with two new motorcycles: the Forty-Eight Special and Iron 1200. “A Sportster is a relatively easy bike to strip down and reinvent. What we’ve done to create the new Iron 1200 and Forty-Eight Special is what Sportster owners have been doing with their own bikes for generations,” stated Brad Richards, Harley-Davidson V.P. of Styling Design.

Both models get new tank graphics that were all the rage in the 1970s, according to the press release. In addition to the tank paint, the bikes get a lot of accessories from the company’s parts and accessories catalog. The Iron 1200 gets a Mini Ape handlebar, a headlamp cowl much like the Street 750, a blacked out Revolution 1200 engine with chrome pushrod covers, nine-arm alloy wheels, and a fastback Cafe solo seat. The bike can be ordered in ‘Vivid Black’, ‘Twisted Cherry’, and ‘Billiard White’.

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The Forty-Eight Special gets the same all-black Revolution engine, ABS, and smart security system. The peanut tank of the custom has also undergone the funky paint treatment. Everything else on the bike is left untouched, including the mechanicals. Like the Iron, the Special also has three colors on the paint palette. The Harley-Davidson Iron 1200 can be yours for $9,999 while the Forty-Eight Special is priced at $11,299.