As part of its aggressive lineup overhaul, Harley-Davidson has trademarked two names “Bronx” and “Harley-Davidson Bronx” with the U.S. Patent and Trademark Office on December 8.
Harley-Davidson is rapidly changing itself, evolving fast according to the current motorcycle market trends. After the recent model range upheaval in which the Dyna family gave way to an all-new Softail family, the American manufacturer of big, retro-styled motorcycles announced a new game plan for the next ten years of its operations, within which the company is aiming to launch a hundred new models!
It looks like a new motorcycle from Harley-Davidson is already under works, as evidenced by trademark filings with the U.S. Patents and Trademarks Office. The applications filed on December 8 are for the names “Bronx” and “Harley-Davidson Bronx”. Both names are intended for use on “motorcycles and structural parts therefor”, according to the applications. This means that the name is intended for a new model, and not for accessories or merchandise.
There is no information or hint on when the name will be slapped on to a new model, but we can definitely make some calculated inferences from the name. The Bronx is the northernmost of the five boroughs of New York City. The area is mainly comprised of urban environments. Now we know this is a bit of a stretch, but maybe Harley-Davidson is thinking along the same lines as us? The name “Bronx” could be carried by a naked urban roadster very well.
Of course, all this conjecture is moot until the name is actually seen on a motorcycle, but we do have a rough timeframe in which to expect the bike. The applicant is required to use the registered trademark name within 36 months of the USPTO approving the application or else the name would be de-registered.
Harley-Davidson’s PR department is tight-lipped over the name “Bronx”, but if the trademark application is any indication, a new Bar-and-Shield motorcycle is on its way!